I’m sitting on my couch watching Last Comic Standing and most of these comics are not funny. Oddly, most of the audience is laughing and the judges like most of the material. I could go into a whole rant about how America doesn’t have a sense of humor but I won’t.

The truth is, messaging is all about context. The audience is ready to laugh. The judges are ready to laugh. Me? Meh. I could go either way. Same goes for marketing. Messaging only works when and where people are ready to listen.